Presenting Insight Associates, Inc.

The marketing research company
Where experienced marketing professionals
Use quantitative and qualitative techniques
To provide actionable results and direction
For companies and institutions of all sizes.

Consumer-Related Services

Ad testing
Brand image analysis
Concept testing
Copy testing
Customer/Non-customer profiling
Employee profiling and modeling
Focus groups
Internet surveys
Locational intercepts
Mail surveys
Marketing consulting
New product positioning
Product design and development
Product positioning
Site analysis
Telephone surveys

Legal Services

Ad testing
Argument analysis
Law firm branding and positioning
Brand rejuvenation
Case strategy development
Courtroom graphics
Jury selection
Marketing strategy
Mock trials
Opening and closing argument effectiveness
Post-verdict analysis
Shadow juries
Trial preparation
Witness preparation

Insight Associates, Inc.
298 Main Street - Suite 101 - Buffalo, NY 14202
Offices: (716) 362-0400 - Fax: (716) 362-0444